The finest Instagram video clip format is MP4. Your video document should incorporate these technological specifications:

H.264 codec AAC audio 3500 kbps bitrate structure rate that 30 fps (frames every second) video can be naquela maximum that 60 seconds Maximum video width is 1080 px (pixels) wide Videos have to be 1920 pixels tall

You can use most professional video editing programas applications come export your video using these specifications.

Você está assistindo: Quais formatos de video o instagram aceita

However, if you simply want come convert video to Instagram’s layout you deserve to use naquela free online converter.

There estão tons easily accessible online, yet let’s take naquela quick look in ~ two.

First increase is Kapwing. This online tool dubs itself “a modern editor for images, GIFs, e videos.”

Aside em ~ providing one easy rua to convert footage to a Instagram video format, it also has tools that permit you come make simple edits to her videos. You have the right to trim, rotate, resize, e add music or message to her video.


Next increase is Online-Convert – e it stays up come its name!

This free tool lets you convert all kinds of digital file types. E it also has separate pages for each social média platform, which provides it basic to convert footage to ns Instagram video clip format.

You can even upload your video to ns service directly from Dropbox or google Drive.


So now that we’ve covered the Instagram video clip format, what else são de you must know?

What ser estar the ideal Instagram video clip Dimensions and Aspect Ratio?

Good question. Let’s começar with a specifications that will work best for:

IGTV videos

It’s finest to upload videos to Instagram utilizing an facet ratio 9:16, i beg your pardon looks favor this:


You’ve most likely noticed that this is ns standard size of most smartphone screens.

Now, the best Instagram video clip dimensions ser estar 1080px by 1920px.

In other words, this means that your Instagram video clip should be 1080 pixels wide e 1920 pixels tall. This will certainly provide ns best quality video.

You can download the picture template below e use that to develop your Instagram videos:


To download the image:

Mac: host down “Control” e click ns image, climate click “Save picture As” to conserve it to your computer. PC: Right-click ns image, and then click “Save image As” to save it to her computer.

Okay, the covers IGTV, Instagram Stories, e Instagram live videos.

Instagram alimentação Video Specifications

Instagram supports naquela range of video clip dimensions in batten posts. Special, you deserve to upload a video com an element ratio anywhere in between 1.91:1 and 4:5.

These two extremes ser estar simply portrait or see options.


The finest Instagram dimensions porque o these aspect ratios estão 1080 by 608 pixels and 1080 by 1350 pixels.

And as mentioned, girlfriend can use any element ratio between these dois extremes.

For example, you might share naquela square video with an facet ratio the 1:1 e dimensions of 1080 by 1080 pixels.

That said, you have to bear in mind Instagram’s user experience.

Remember, ns Instagram application doesn’t revolve on smartphones. Plus, segue to Wzowl, 87 percent of civilization say they generally hold their phone vertically para general use.

This method that whenever girlfriend share a widescreen image or video on Instagram, it will appear small like this video em ~ The Rock:


This is longe from ideal when you’re trying to communicate your followers.

Instead, if possible, it’s finest to create longitudinais video content. This will allow your videos come fill an ext of your viewers’ screens.

Compare ns image over to the one below special an Instagram video from Gymshark:


It’s longe more engaging to fill up a viewer’s screen com your video in this way.

It’s likewise worth noting that when IGTV or Instagram viver videos estão viewed in ns Instagram feed, they’re cropped to an instagram video clip aspect ratio of 4:5 – ns portrait alternative above.

All in all, it’s clear that smartphones ser estar driving united state towards der future full of longitudinais videos.

What are the Instagram video Lengths?

There estão different Instagram video lengths for alimentando posts, Stories, viver video, and IGTV.

Here’s a quick synopsis of Instagram video lengths porque o each type:

Instagram feed Video Length: in between 3 seconds and 1 minute long. Instagram Story video clip Length: up to 15 seconds per Story. IGTV video clip Length: between 15 seconds e 10 minutes long. Instagram viver Video Length: as much as 60 minutes long.

It’s worth noting the if friend upload a video come Instagram Stories e it’s much longer than 15 seconds, the app will break-up it into 15-second clips para you.

However, the will apenas um create four 15-second pieces, therefore this trick somente works porque o videos as much as 60 secs long.

Plus, IGTV’s 10-minute limit is most likely to mudança at part point.

When it concerns IGTV, Instagram says, “Larger accounts e verified accounts deserve to upload videos as much as 60 minutes long, yet they should be uploaded from a computer.”

In a past, Instagram e Facebook have regularly made new features available to bigger accounts e influencers prior to rolling them out to everyone.

Hopefully, the ability come upload longer videos will shortly be prolonged to todos Instagram accounts.

IGTV: It’s equipe to jump on ns Bandwagon

Instagram announced IGTV back in June that 2018.

While there’s naquela standalone IGTV app, it’s totally integrated with Instagram’s key service, for this reason you can use and access it within the Instagram app.


As a result, there ser estar three methods you deserve to upload videos come IGTV:

Within the IGTV app Within a Instagram app By using naquela web browser.

It’s a third option that has obtained us excited.

The ability to upload content directly from a computer is naquela first para Instagram. This makes it lot easier porque o brands e influencers to produce and upload high-quality contente to Instagram.

So, how exactly have the right to you upload her videos come IGTV?

How come Upload Videos come IGTV são de the Instagram or IGTV Apps

First, open ns Instagram app and head come the casa feed. Then, tap a IGTV em breve in a top-right edge of your screen – this will open up IGTV.


Here, you can usar IGTV similar to you would certainly in ns IGTV app – the somente difference is ns access point. Em ~ here, we deserve to run through how to upload a video to IGTV nevertheless of which app you’re using.

All you have actually to são de is tap her profile photo in ns small circle to a right of ns screen above the video browser.

If girlfriend don’t see ns video browser, just tap “Browse” near a bottom of a screen.


After you’ve tapped her profile picture, you’ll be required to your IGTV profile. If friend haven’t yet uploaded a video, this page will it is in blank.

To upload a video, simply tap a “+” symbol.

Then choose a vertical video clip between 15 seconds and 10 minute long, and tap “Next” in the upper appropriate corner.

From here, a process looks semelhante to ns process of uploading photo or video to your Instagram feed. However, there estão a pair of novo features.

After you add naquela description and title, you’ll have to choose der cover photo.

On YouTube, this is referred to as her video’s “thumbnail image.” It’s the image that’s shown as der preview come viewers.

You deserve to choose a still frame em ~ your video or upload der specially designed image são de your device in JPG format.


Once you’ve favored your cover image, you deserve to opt to likewise post naquela preview of her IGTV video clip to her Instagram profile e feed.

This will help to introduce your existing audience to her IGTV videos.

How come Upload Videos to IGTV from der Desktop Browser

To upload der video to IGTV on der desktop browser, head come Instagram.com, log in, and click to vejo your profile.

Under her profile description there ~ ~ four tabs – click on IGTV.


If you’ve already uploaded videos using the apps they’ll be shown here.

Just click the blue “Upload” switch on ns right-hand lado of ns screen e you’ll be taken to IGTV’s desktop video uploader.


Drag and drop your video clip into the space listed or click the big “+” icon to choose a file em ~ your computer.

Then, complete a rest of a details similar to you would as soon as using 1 of a apps. 

Why you Should start Creating Videos for IGTV Today


Instagram has der long background of cherrypicking ns best features em ~ their crucial competitors, such together Snapchat Stories, Snapchat’s face filters, text, and graphics, and Twitter’s Periscope for Live video.

Today, Instagram appears to have actually its sights set on YouTube.

For years, youtube has overcame when it comes to long-form video contente from brands e influencers.

Many influencers command mind-bogglingly substantial audiences top top YouTube. Ns most subscribed YouTube canal is der video creator who goes by ns name “PewDiePie” and has almost 90 million subscribers.

Yet, influencers prefer Instagram for brand collaborations by far:


The ability to upload longer videos right from a computer is certain to appeal to brands e influencers looking to capitalize on Instagram’s user base and engagement.

Unlike YouTube, Instagram is versatile.

It has merged images, gifs, videos, long-form content, Stories, live video, messaging, commenting, exploration tabs, e more into 1 cohesive app.

This makes things easier for creators e consumers.

Instagram is literally becoming a one-stop shop porque o influencers and brands to engage with their audiences. Plus, consumers enquanto longer should cycle in between apps come follow your favorite influencers.


What’s more, IGTV is just obtaining started.

Right now, unlike YouTube, there’s enquanto way for creators come monetize their IGTV com ads to earn money from views ideal now.

However, it’s likely that this feature will become obtainable in ns future e it will indeed persuade numerous creators to make Instagram their key focus.

Plus, it’s worth noting that IGTV videos are becoming shoppable, similar to Instagram Stories and Feed posts.


Compared to YouTube, there’s very little competition ao attention right now, yet this is sure to mudança as people embrace the novo publishing channel.

In summary, if you’re no creating content for IGTV, it’s der good opinião to start.

4 Awesome video Editing Tools

If you want to começar creating high-quality, long-form video conteúdo you’ll need der professional video clip editing program.

But com so many to select from, which 1 should you use?

Here estão four great video editing programs the you can usar to create videos – dois of which estão free!

Plus, tudo of these video clip editors are popular, which method there ~ ~ tons of cost-free tutorials to on… um, YouTube. *Cough*


1. Adobe Premiere pro CC

Best for: Windows individuals with der production budget.


Adobe Premiere pro CC is naquela powerful video clip editing software program obtainable on Windows and Mac computers.

This software is supplied by countless industry professionals para many acima de movies, such together Deadpool and Gone Girl.

This software provides all of the features you’d expect em ~ software that this caliber – consisting of multicam editing, 3D editing, and unlimited video clip tracks.

It has brilliant automatic functions as well.

For example, once you import multiple shots of a same scene, the programas will synchronize a clips automatically, conserving you hrs of manual work.

It additionally covers all of a basics, including text overlays, graphics, transitions, e color grading.

Pricing: Adobe provides naquela free seven-day trial. ~ that, one Adobe Premiere pró CC distinta account prices $31.49 every month. Alternatively, you have the right to subscribe to gain accessibility to todos of Adobes apps ao $74.49 every month. In both cases, the price drops if friend commit to der year or pay der year upfront.

2. último Cut aceita X

Best for: Mac customers with naquela production budget.


Apple’s duram Cut pro X is one more feature-packed video clip editing program somente available on Macs.

This editora was used para many blockbuster films, including X-Men Origins: Wolverine, 300, Disney’s john Carter, e more.

As you’d expect em ~ any to apologize product, the último Cut pro X user user interface is intuitive e relatively basic to usar considering the multitude and complexity the its features.

Just choose Adobe Premiere pro CC, this program provides multicam editing, unlimited video clip tracks, automatically syncing, and intelligent shade balancing.

If you’re already naquela Mac user, it’ll feel rather familiar and you’ll most likely appreciate como as well this software integrates with ns rest that Apple’s ecosystem.

Pricing: apple provides a 30-day free trial. After that, duram Cut pró X is available for der one-time fee of $299.99.

3. Lightworks

Best for: Those with inválido budget quem might want to update in the future.


Lightworks is a free video editing program accessible on Mac, Windows, and Linux.

It’s been offered on many movies, such as ns Wolf of wall Street, Mama Mia!, Braveheart, and Notting Hill.

The totally free version the Lightworks provides tudo of a basic video editing tools you might need, multicam editing, e a ampla range of styles – including the Instagram video clip format MP4.

You can upgrade to naquela monthly subscription to access the full variety of features.

The learning curve is reasonably steep, however, there ~ ~ plenty of free tutorials on youtube to help compreendo you started.

Pricing: girlfriend can use Lightworks indefinitely ao free or upgrade to the pró version when you’re craving more advanced features for $24.99 every month.

4. Blender

Best for: Those with zero-budget and an interest in 3D animation.


Blender is uma of a best cost-free video editing software applications e is available on Windows, Mac, and Linux.

The program foi ~ designed as a 3D computer animation tool, however it still works well as naquela standard video clip editor.

Aside a partir de basic video clip editing functions, you deserve to also use it ao video masking, audio editing, layering, e more. It also enables up come 32 tracks porque o video and other media.

On ns downside, the learning curve is steeper than duram Cut pró X and many of a tutorials available online cater more to 3D animation than standard video clip editing.

Pricing: As it’s an open source program, Blender is entirely free to usar with no upsells or upgrades.

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For naquela list of much more video editing programas you can use to produce your Instagram videos check fora our 24 Best free Video Editing programas Programs.